BUFVC Search
Current Search
Previous Searches
Advises on presentation and marketing of commercial web sites. Looks at content and presentation; how to improve a site’s ranking; how to find out who has visited one’s web site, how they arrived there...
Looks at the differences between marketing a service and marketing a product and examines various factors in service marketing including the impact of information technology. Shows the experience of...
Three video case studies covering businesses of various sizes and focusing on markets and marketing. Market positioning is a critical part of a company’s strategic plan, affecting all aspects of the...
Looks at four companies - The Post Office, Sea Containers, Severn Trent and Avis - which have demonstrated the ability to develop new markets and new services and face the challenges of changes in the...
With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...
CD-ROM-based training packages using dramatised and actual case studies from small and large businesses combined with interactive exercises to help executives and managers to develop skills in...
Examines the decision-making process in business, ith each video containing three case studies, leaving the viewer to consider the outcomes.
Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers,...
Support video for course B800, with five video sequences: 1) Managing Resources for the Market - Controlling Change at Boots: deals with aspects of merchandising, building on an understanding of customer...
You are currently searching in Find DVD. Search all the BUFVC's collections for '"marketing"' in All fields.
Learning on Screen