Business in Sight, Series

Synopsis: CD-ROM-based training packages using dramatised and actual case studies from small and large businesses combined with interactive exercises to help executives and managers to develop skills in decision-making. Estimated time to complete each package is 7-10 hours.
Language: English
Country: Great Britain
Medium: Multimedia; CD-ROM. Dual format PC Windows/Apple Macintosh.
Year of production: 1998-99
Availability: out of distribution; 1999 sale: £900.00 (+VAT +p&p) set of four
Documentation: Accompanying support materials with each module.
Subjects: Business studies
Keywords: business plans; financial management; management skills; marketing

Title: Marketing
Synopsis: 1: Training in identifying, evaluating and satisfying customer needs. A real-life case study of Carnival Cruise Lines shows how the management team brought about success. Interactive exercises allow students to test their judgements against those of profe
Title: Business strategy
Synopsis: 2: Teaches managers and executives how to analyse situations strategically, formulate options and make critical decisions.
Title: Operations
Synopsis: 3: Examines operations planning and strategies alongside the role of the operations manager. Uses Babcock and Wilcox as a real-life case study and a dramatised hotel operation to examine operations theory; students can apply their conclusions by questioni
Title: Financial strategy
Synopsis: 4: Discusses how to make the right financial decisions by balancing risks and opportunities. Uses Eurocamp and a fictional organisation as case studies. Also includes interviews with two of Toronto's Moore Corporation's senior finance personnel. Shows how

Name: Euromanagement, PO Box 2192, 5600-CD Eindhoven, The Netherlands, tel +31 40 297 4944, fax +31 40 297 4950, www.euromanagement.nl
Web: http:www.euromanagement.nl External site opens in new window
Phone: +31 40 297 4944
Address: PO Box 2192
5600-CD Eindhoven
The Netherlands
Notes: From 1 January 2002 Euromanagement no longer supplies multimedia products. Harvard Business School videos available directly from Harvard to UK market. Refer to Ms Ans Huylshoff, Euroforum Publishing e-mail aht@euroforum.nl Tel 40-297-4944, fax 40-297-4950.

Name: Xebec McGraw-Hill
Notes: In Oct 2000 Xebec McGraw-Hill was taken over by Futuremedia to concentrate on e-learning - see www.futuremedia.co.uk

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