Marketing a Theme Park: The Alton Towers Story

Synopsis

Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers, television advertisements and a public relations strategy, was aimed at winning back the teenage market, but possibly at the risk of alienatinng young families.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 35 min.

Year of production

1998

Availability

Sale; 2005 sale: £120.00 (+VAT +p&p)

Documentation

Support booklet available.

Subjects

Business studies

Keywords

advertising; leisure industries; marketing

Production Company

Name

TV Choice Ltd

Distributor

Name

TV Choice Ltd

Email

tvchoiceuk@aol.com

Web

http://www.tvchoice.uk.com External site opens in new window

Phone

020 8464 7402

Fax

020 8464 7845

Address

PO Box 597
Bromley
Kent
BR2 0YB

Notes

Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.