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This programme puts forward the argument that Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their...
Uses case studies to show how companies are using the Internet to market themselves and their products: wine retailer Madabout Wine sells exclusively via the Web, and large high-street retailers such as W H...
Nike’c combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don’t actually manufacture a single shoe. Through a journey to Nike’s headquarters in...
Series examining the image-making process in style-conscious industries. 1: Focuses on three aspects of design innovation - environment, trend and consultancy. Features leading British designers, trend...
An overview of marketing looking at history, the four classic marketing activities - product, promotion, price and place - marketing research, branding, the social and environmental impacts of globalisation,...
A 2-reel set of judges from the annual Clio Awards talking about what makes great advertisments and how they view work when judging at international shows like Clio.
A two-part unit of five programmes which exploits the appeal of box office hits to deliver ingredients for serious media analysis. The first three programmes which form part 1 go behind the scenes of the...
Looks at four companies that own famous brand names - HP Bulmer, Walker’s Shrotbread, Rio Tinto and Northumbrian - and examines what it takes to keep their brands fresh.
Highlights the benefits of electronic commerce for consumers and businesses, using Dell Computers as a case study. Identifies some of the major taxation issues, explores the new rules of business and the...
Looks at four companies - Boxmore Associates, Associated British Ports, Andrews Sykes and David Brown - which have found that, in an age of specialisation, their best interests are served by their ability...
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