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A recording of one of the series of MBC educational seminars, held on 5/5/1991. Advertising executives from several major agencies compare notes and opinions on selling in the global marketplace and how...
This video takes a critical look at the marketing mix at Tesco, the UK’s biggest supermarket retail chain. Considers the Tesco brand and the range of products offered; the physical ambience of the store;...
Explains the ‘4 Ps’ of the marketing mix - people, price, place, promotion. Also looks at another three Ps - people, process and physical evidence - issues which have become increasingly important...
In 1990 the US company Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. This video explores how Haagen-Dazs made themselves the market...
Looks at how holiday companies market their products and the impact on the holiday-maker and the countries where holiday-makers go? This film compares and contrasts the marketing approaches of two very...
An updated series replacing the 12-part video series of the same title made in 1998. On 4 DVDs
Describes how cooker-maker Leisure Consumer Products brought in a new production process and a new way of working. Design - product development, design and marketing have been integrated, so that new...
Studies the refurbishment and marketing of the Crown Hotel, Scarborough, by its new owner. He sets about restoring the building after years of neglect, and installing new features including a café-bar, gym...
A course looking at the changing role of the manager and different management styles. For Andy Petherick and Simon Smidmore, like many people, the ultimate aim of establishing their own business is to do...
A course looking at the changing role of the manager and different management styles. The four star Saint James’ Court Hotel in London has a new name, new management team and a new company culture. The...
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