Marketing a Service

Synopsis: Looks at the differences between marketing a service and marketing a product and examines various factors in service marketing including the impact of information technology. Shows the experience of organisations including the Automobile Association, the Co-operative Bank and Amnesty International.
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 30 min.
Year of production: 1999
Availability: Sale; 1999 sale: £120.00 (+VAT +p&p)
Documentation: Optional support booklet available.
Subjects: Business studies
Keywords: marketing; service industries

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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