Learning on ScreenNiche Marketing in the Sportswear Business
- Synopsis
- With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and Sprayway, are followed as they pursue the sportswear market.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 35 min.
- Year of production
- 1999
- Availability
- Sale; 1999 sale: £120.00 (+VAT +p&p)
- Documentation
- Optional support booklet available.
- Subjects
- Business studies
- Keywords
- marketing; small business firms
Production Company
- Name
TV Choice Ltd
Distributor
- Name
TV Choice Ltd
- tvchoiceuk@aol.com
- Web
- http://www.tvchoice.uk.com External site opens in new window
- Phone
- 020 8464 7402
- Fax
- 020 8464 7845
- Address
- PO Box 597
Bromley
Kent
BR2 0YB - Notes
- Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.
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