British Universities Film & Video Council

moving image and sound, knowledge and access

Niche Marketing in the Sportswear Business

Synopsis
With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and Sprayway, are followed as they pursue the sportswear market.
Language
English
Country
Great Britain
Medium
Video; Videocassette. Standard formats. col. 35 min.
Year of production
1999
Availability
Sale; 1999 sale: £120.00 (+VAT +p&p)
Documentation
Optional support booklet available.
Subjects
Business studies
Keywords
marketing; small business firms

Production Company

Name

TV Choice Ltd

Distributor

Name

TV Choice Ltd

Email
tvchoiceuk@aol.com
Web
http://www.tvchoice.uk.com External site opens in new window
Phone
020 8464 7402
Fax
020 8464 7845
Address
PO Box 597
Bromley
Kent
BR2 0YB
Notes
Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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