Marketing and Organisations

Synopsis: Support video for course B800, with five video sequences: 1) Managing Resources for the Market - Controlling Change at Boots: deals with aspects of merchandising, building on an understanding of customer behaviour based on Boots the Chemists; 2) Managing Customer and Client Relations - Data and Decisions: features Royal Mail, which is trying to increase sales and promote its image through marketing. Covers some aspects of useing data in making decisions based on understanding customer behaviour; 3) Whipped into Action: deals with new ways of promoting and merchandising a product that needed a new image, based on Rowntree Macintosh; 4) The Resourceful Manager - Managing New Markets: how Marks & Spencer marketed the opening of its new store in Japan;
5) Managing Resources for the Market - Managing Information: Michael Scott Morton explores the organisations transformation associatioed with new information and communication technology. Also speculates on further and wider implications as new applications are devised. Features the Lake District National Park and United Parcel Service.
Series: Foundations of Senior Management, Course B800
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. ? min.
Year of production: 1998
Availability: Sale; 2001 sale: £120.00 (+VAT +p&p)
Subjects: Business studies
Keywords: marketing; organisations

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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