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  1. Marketing Mix Explained (2002)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 25 min), £120.00 +VAT +p&p

    Explains the ‘4 Ps’ of the marketing mix - people, price, place, promotion. Also looks at another three Ps - people, process and physical evidence - issues which have become increasingly important...

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  2. 10 Mistakes in Marketing (2010)

    Subject
    Business studies
    Distribution
    Sale, DVD (Region 2 PAL, 17 minutes), £99.00

    It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford...

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  3. Marketing the Arts: Foundation for Success (1989 Video)

    Distribution
    Sale, Videocassette. Standard formats. col. 95 min.

    A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players,...

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  4. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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  5. Marketing a Theme Park: The Alton Towers Story (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers,...

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  6. Direct Marketing and the Database (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 22 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at direct marketing, which enables companies to bypass shops and make direct contact with their customers, made possible by the computer. Shows the stages of the process, with educational video...

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  7. Marketing (1993 Television, Video)

    Producer
    David Libbert; Roger Penfound
    Distribution
    Off-air recording licence Sale, Television broadcast. col. 24 min.

    Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...

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  8. Going to Market (1973 Film, Video)

    Director
    Peter Coltman
    Distribution
    Film (16mm)

    Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a...

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  9. Marketing Mix at Tesco (2003)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 minutes), £120 (+VAT +p&p)

    This video takes a critical look at the marketing mix at Tesco, the UK’s biggest supermarket retail chain. Considers the Tesco brand and the range of products offered; the physical ambience of the store;...

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  10. Niche Marketing in the Sportswear Business (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 1999 sale: £120.00 (+VAT +p&p)

    With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...

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