British Universities Film & Video Council

moving image and sound, knowledge and access

10 Mistakes in Marketing

Synopsis
It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing mistakes. The tips and traps outlined here will save business time and money by avoiding poor or ineffective marketing activities. They include: Understanding the big picture; The scattergun approach; Cutting the budget; Client scope; Staff; Communication; Networking; Flexibility; Investment
Series
Takeaway Training, Series
Language
English
Country
Great Britain
Year of release
2010
Year of production
2009
Subjects
Business studies
Keywords
marketing

Credits

Writer
Eve Ash; Peter Quarry
Contributor
Carolyn Stafford

Distribution Formats

Type
DVD
Format
Region 2 PAL
Price
£99.00
Availability
Sale
Duration/Size
17 minutes
Year
2010

Production Company

Name

Ash Quarry Productions Pty Ltd

Distributor

Name

Gower Publishing Direct Sales

Email
orders@bookpoint.co.uk
Web
http://www.takeawaytraining.com External site opens in new window
Phone
01235 827730
Fax
01235 440454
Address
c/o Bookpoint Ltd
130 Milton Park
Abingdon
Oxon OX14 4SB

Record Stats

This record has been viewed 325 times.