10 Mistakes in Marketing

Synopsis: It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing mistakes. The tips and traps outlined here will save business time and money by avoiding poor or ineffective marketing activities. They include: Understanding the big picture; The scattergun approach; Cutting the budget; Client scope; Staff; Communication; Networking; Flexibility; Investment
Series: Takeaway Training, Series
Language: English
Country: Great Britain
Year of release: 2010
Year of production: 2009
Subjects: Business studies
Keywords: marketing

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