Going to Market

Synopsis

Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a particular product: market research, product research, the creation and choice of design, the production process, distribution and sales, advertising, the role of the retailer.

Language

English

Country

Great Britain

Medium

Film; Video; Film. 16mm. sd. col. 25 min. Videocassette. VHS. col. 25 min.

Technical information

Black-and-white / Sound

Year of production

1973

Availability

Hire
Sale

Documentation

Supplementary materials for teachers and students supplied.

Uses

Postgraduate students of marketing.

Keywords

consumer products; marketing

Credits

Director

Peter Coltman

Writer

T E Milne

Distribution Formats

Type

Film

Format

16mm

Sponsor

Name

University of Glasgow, Department of Management Studies

Distributor

Name

University of Glasgow, Department of Media Services

Phone

0141-330 4611

Fax

0141-330 5674

Address

Southpark House
64 Southpark Avenue
Glasgow
G12 8QQ

Notes

1985 cat still current 1994