Going to Market
- Synopsis
- Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a particular product: market research, product research, the creation and choice of design, the production process, distribution and sales, advertising, the role of the retailer.
- Language
- English
- Country
- Great Britain
- Medium
- Film; Video; Film. 16mm. sd. col. 25 min. Videocassette. VHS. col. 25 min.
- Technical information
- Black-and-white / Sound
- Year of production
- 1973
- Availability
- Hire
Sale - Documentation
- Supplementary materials for teachers and students supplied.
- Uses
- Postgraduate students of marketing.
- Keywords
- consumer products; marketing
Credits
- Director
- Peter Coltman
- Writer
- T E Milne
Distribution Formats
- Type
- Film
- Format
- 16mm
Sponsor
Distributor
- Name
University of Glasgow, Department of Media Services
- Phone
- 0141-330 4611
- Fax
- 0141-330 5674
- Address
- Southpark House
64 Southpark Avenue
Glasgow
G12 8QQ - Notes
- 1985 cat still current 1994
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