Branding: The Marketing Advantage
- Synopsis
- Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case study examples include Hagen-Dazs, Singapore Airlines, 3M, American Express, and Club Med.
- Language
- English
- Country
- Great Britain
- Medium
- Video; 3 videocasetttes. VHS. col. 105 min.
- Year of production
- 1995
- Availability
- out of distribution; 1996 sale: £650.00 (+VAT +p&p)
- Documentation
- Accompanying case study booklet and facilitator’s guide.
- Subjects
- Business studies
- Keywords
- advertising; marketing
Credits
- Contributor
- Chris Halliburton
- Cast
Chris McCrae Chris Mole John Quelch Malcolm McDonald
Production Company
- Name
BBC Television
Distributor
- Name
BBC Active Video for Learning - now BBC Learning
- Contact
- Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
- BBCStudiosLearning@bbc.com
- Web
- https://www.bbcstudioslearning.com/ External site opens in new window
- Phone
- +44 (0) 20 8433 1009
- Address
- BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK - Notes
- The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’
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