Branding: The Marketing Advantage

Synopsis: Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case study examples include Hagen-Dazs, Singapore Airlines, 3M, American Express, and Club Med.
Language: English
Country: Great Britain
Medium: Video; 3 videocasetttes. VHS. col. 105 min.
Year of production: 1995
Availability: out of distribution; 1996 sale: £650.00 (+VAT +p&p)
Documentation: Accompanying case study booklet and facilitator’s guide.
Subjects: Business studies
Keywords: advertising; marketing

Contributor

Cast

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

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British Universities Film & Video Council