Marketing Mix Explained

Synopsis: Explains the ‘4 Ps’ of the marketing mix - people, price, place, promotion. Also looks at another three Ps - people, process and physical evidence - issues which have become increasingly important because of the growth of the service sector. Explains what is meant by the product life cycle, the role of marketing research and the significance of the Internet. One major theme is that marketing is really a matter of common sense. The basic terms are explained, cutting through unnecessary jargon. Featuring Glaxo, Unilever, Sainsbury’s and Comet, the film also takes a critical look at marketing and the dangers of over-consumption.
Language: English
Country: Great Britain
Year of release: 2002
Year of production: 2002
Availability: Sale
Documentation: Optional action pack.
Subjects: Business studies
Keywords: marketing

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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