British Universities Film & Video Council

moving image and sound, knowledge and access

Marketing the Arts: Foundation for Success

Synopsis
A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players, Richard Foster’s at the National Museums on Merseyside and Heather Maitland’s with the Extemporary Dance Theatre. The materials guide students through determining a marketing strategy that will address complex matters like the product or service on offer, the price, the promotion and selling methods and the need for an overall team approach.
Language
English
Country
Great Britain
Medium
Video; Videocassette. Standard formats. col. 95 min.
Year of production
1989
Availability
Sale
Documentation
Accompanying workbook and action plan.
Uses
Those new to arts and museums administration; teachers and students in leisure industry courses.*
Keywords
marketing

Production Company

Name

Institute of Marketing

Distributor

Name

Marketing the Arts Video

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