Marketing the Arts: Foundation for Success
- Synopsis
- A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players, Richard Foster’s at the National Museums on Merseyside and Heather Maitland’s with the Extemporary Dance Theatre. The materials guide students through determining a marketing strategy that will address complex matters like the product or service on offer, the price, the promotion and selling methods and the need for an overall team approach.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 95 min.
- Year of production
- 1989
- Availability
- Sale
- Documentation
- Accompanying workbook and action plan.
- Uses
- Those new to arts and museums administration; teachers and students in leisure industry courses.*
- Keywords
- marketing
Production Company
Distributor
Record Stats
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