America in the Fifties: Selling the American Way

Synopsis

Looks at how television was used in the 1950s to sell consumer dreams and political deception in the USA. Rosser Reeves devised advertisements for cigarettes, headache remedies and presidents; Richard Nixon applies slick new advertising techniques to save his political career; and the CIA and other powers-that-be in Washington quickly learn how to manipulate the medium to cover up America’s underhand activities in Guatemala and Vietnam.

Series

America in the Fifties, Series

Language

English

Country

United States

Medium

Video; Videocassette. VHS. col. 50 min.

Year of production

2001

Availability

Sale; 2000 sale: £12.99 (inclusive)

Subjects

History; Media studies; Politics & government

Keywords

history of broadcasting; history of the 20th century; television advertising; United States of America

Credits

Producer

Nancy Button

Contributor

Michael Ontkean

Production Company

Name

CS Associates

Distributor

Name

Quantum Leap

Notes

Ceased trading in 2018.

 

Available from retail outlets