History of Advertising General : 1950 - 1970

Synopsis

This 2-DVD compilation of American advertisements from 1950 - 1970 shows how the advent of television altered the advertising landscape, providing a valuable insight into the marketing strategies implemented during this period. Shows how television advertising started in the 1950s and how it changed into a much more professional, sophisticated marketing tool by the end of the 1960s. A generation ago cigarette ads were common on American television and this compilation contains some of the best tobacco ads ever aired on commercial television.

Features the work of some of the great production houses of the era such as Jam Handy, Filmways, On Film Inc., and Bay State Film Productions Inc., providing glimpses of the strategies employed during the birth of television. It is a must for any advertising student!

Language

English

Country

United States

Year of release

2005

Year of production

1950-1970

Subjects

Social Studies; Media studies

Keywords

social history; television advertising; United States of America

Distribution Formats

Type

DVD

Format

Region 0

Price

£19.99

Availability

Sale

Duration/Size

120 minutes

Year

2005

Sections

Title

Chevrolet Sales Convention Musical

Synopsis

A rare record of a song-and-dance routine at a Chevrolet sales convention, designed to motivate the sales force. Includes some frightening costumes and overly staged dance routines about buying Chevrolets. Produced by the Jam Handy Organization for Chevrolet Division, General Motors Corporation. 1954.

Duration

15 mins

Title

Frigidaire Imperial Line

Synopsis

This Jam Handy piece is a promotional film for Frigidaire dealers, showing features of the new Imperial Line of refrigerators. 1956.

Duration

20 mins

Title

In the Suburbs

Synopsis

An advertising sales promotional film extolling 1950s suburbanites as citizens and consumers. IN THE SUBURBS was commissioned by Redbook Magazine to solicit advertisers who wanted to target young suburban families. A hand-held camera is used to informally film newly built suburban shopping malls and what appears to be their own friends, families and children. The resulting meandering camerawork and documentary intimacy ironically foreshadows the later "underground" films made ten years later during the counterculture. This technically adventurous film also mixes black and white with colour footage, uses still photos and plays with unusual camera angles—other methods that anticipate film and video work done later in the century. Produced by On Film, Inc. for Redbook Magazine. 1957.

Duration

19 mins

Technical information

Title

Television Commercials

Synopsis

The second DVD starts with a classic collection of broadcast advertising from the 1950s and 1960s. Humorous special effects were a fad in the early ‘60s the same way "The Matrix"-style special effects are so prevalent in ads today. Includes ads from Goodyear, Coca Cola, Bactine face wash, Noxzema shaving cream, Alka-Seltzer, and Heinz Pickles. 1960.

Duration

25 mins

Title

Cheerios/V8

Synopsis

This is an ad for both cereal and juice. It is targeted at children of the space age when sugar was an essential dietary element and when adding vegetables to practically any meal seemed a good thing to do. It’s all here in this bizarre ad. Produced by Filmways for General Mills Co. 1960.

Duration

1 mins

Title

Polaroid Dealer Announcement

Synopsis

This film, produced for dealers, introduces Polaroid’s marketing campaign for the year 1964, including television commercials. It is hosted by Lowell Thomas who created Cinerama in 1952. Lowell goes out and talks to nervous sales people about their expecatations for 1965. Produced by Bay State Film Productions for the Polaroid Corporation. 1964.

Duration

25 mins

Technical information

Title

Television Commercials Telephone

Synopsis

This track consists of three television commercials: one set in St. Louis, Missouri: another on Mount Washington, New Hampshire; and a quick review of telephone history. Contains old footage and photos as well as goodl editing work Made for Bell System. 1974.

Duration

4 mins

Technical information

Title

Bounty Paper Towels Commercial

Synopsis

Highlights of this ad are the paper towel-hoarding scene, and the beatific smile of Mrs. Porter as she feels the "six-ingredient" goodness of new Bounty.

Duration

1 mins

Title

Bounty Paper Towels Commercial

Synopsis

In the same series for Bounty Paper Towels, this commercial features a housewife and a little girl who are vexed by a dog that tracks in mud. It has a jaw-dropping schlurrrrppppp special sound effect!

Duration

1 mins

Title

Dentu Creme Commercial

Synopsis

A short television spot for Dentu-Creme toothpaste.

Duration

1 mins

Title

Newport Cigarette Commercial No 4

Synopsis

"Smoke cigarettes and women will want you" seems to be the point of this expensive television commercial. The ad shows a bored prosperous man who sees a seductive blonde jump out of his television set and hand him a packet of cigarettes. Saying hello to his wife, he settles back in his comfortable chair to enjoy his gift. In the final scene, his blonde friend waves seductively from the TV screen.

Duration

1 mins

Technical information

Title

Newport Cigarette Commercial No 8

Synopsis

In this ad, an actor laments running out of cigarettes. Luckily, the lead actor has Newports, the other actor quickly likes them, and they distribute the cigarettes to the rest of the cast. The whole ad is in rhyming couplets.

Duration

1 mins

Technical information

Distributor

Name

a2zcds.com

Email

support@A2ZCDS.com

Web

http://www.a2zcds.com External site opens in new window

Phone

+1 866 254-8579

Fax

+1 954 337-6215

Address

1618 Camerbur Drive
Orlando
Florida
32805
USA

Notes

Tel: or +1 321 251 5253