British Universities Film & Video Council

moving image and sound, knowledge and access

Marketplace of Ideas: What Makes a Great Advertisement? (2 Parts)

Synopsis
A 2-reel set of judges from the annual Clio Awards talking about what makes great advertisments and how they view work when judging at international shows like Clio.
Language
English
Country
United States
Year of production
2000
Subjects
Business studies; Media studies
Keywords
advertising; awards; marketing; television advertising

Distribution Formats

Type
VHS
Format
PAL NTSC
Price
$300.00
Availability
Sale
Duration/Size
31 minutes, 32 minutes
Year
2005

Sections

Title
Marketplace of ideas Vol 1
Synopsis
In this programme, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur and other agencies discuss commercials such as Volkswagen’s "Snowplow," Maxell’s "Israelites," and Little Caesars’ "Focus Group" to provide insights into what makes a TV spot a success.
Duration
32 mins

Title
Marketplce of ideas Vol 2
Synopsis
In this programme, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyse television spots such as MTV’s "Jukka Brothers" and Diesel Jeans’ "A Day in Pyongyang" and several print ads and posters from the Clio archives.
Duration
31 mins

Distributor

Name

Clio Awards Store

Email
clioawards@aol.com
Web
http://www.clioawards.com/ External site opens in new window
Phone
+1 312-583-5300
Fax
+1 312-583-5301

Record Stats

This record has been viewed 272 times.