Marketplace of Ideas: What Makes a Great Advertisement? (2 Parts)

Synopsis: A 2-reel set of judges from the annual Clio Awards talking about what makes great advertisments and how they view work when judging at international shows like Clio.
Language: English
Country: United States
Year of production: 2000
Subjects: Business studies; Media studies
Keywords: advertising; awards; marketing; television advertising

Title: Marketplace of ideas Vol 1
Synopsis: In this programme, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur and other agencies discuss commercials such as Volkswagen’s "Snowplow," Maxell’s "Israelites," and Little Caesars’ "Focus Group" to provide insights into what makes a TV spot a success.
Duration: 32 mins
Title: Marketplce of ideas Vol 2
Synopsis: In this programme, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyse television spots such as MTV’s "Jukka Brothers" and Diesel Jeans’ "A Day in Pyongyang" and several print ads and posters from the Clio archives.
Duration: 31 mins

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