Killing Us Softly 3

Synopsis
Jean Kilbourne’s pioneering work helped develop and popularise the study of gender representation in advertising. In this latest film Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. She uses over 160 ads and television commercials to study critically advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way that moves and empowers them to take action.

NB The DVD contains an additional25 minutes of interviews.
Language
English
Country
United States
Year of release
2001
Year of production
2000
Documentation
A study guide is available free online at http://www.mediaed.org/videos/MediaGenderAndDiversity/KillingUsSoftly3/studyguide/KillingUsSoftly3.pdf
Subjects
Media studies
Keywords
advertising; media representation; women

Distribution Formats

Type
DVD
Format
Region 1
Price
$295.00
Availability
Sale
Duration/Size
34 + 25 minutes
Year
2005

Type
VHS
Format
NTSC
Price
$295.00
Availability
Sale
Duration/Size
34 minutes
Year
2005

Distributor

Name

Media Education Foundation

Email
info@mediaed.org
Web
http://www.mediaed.org External site opens in new window
Phone
+1 413 584 8500
Fax
+1 413 586 8398
Address
60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes
The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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