Advertising Pack, The

Synopsis

A video-based teaching pack offering a media education framework for exploring the language, meanings, functions and contexts of advertising. The video is a compilation of commercials with examples from Coca Cola, Nescafé Gold Blend, newspaper advertising, Levi’s, Volkswagen, Greenpeace, Lynx, party political broadcasting and some previously unscreened examples of health education and political advertising. It also contains some examples broken down for close analysis, and an extended interview with a market researcher who talks students through the stages of a campaign.

Language

English

Medium

Video; Videocassette. VHS. col. 90 min.

Year of production

1993

Availability

OUT OF DISTRIBUTION; 1998 sale: £59.95 (inc. VAT +p&p)

Notes

Reviewed by Laurence Alster in the ‘Times Educational Supplement (25/6/93) p19. Out of distribution in 2004 as it is being revised.

Documentation

Accompanying 208 pages of photocopiable notes in ring binder.

Uses

Naitonal Curriculum Key Stage 3 through A-level.

Subjects

Media studies

Keywords

advertising; health education; newspapers; party political broadcasts; political campaigns; television advertising

Production Company

Name

English and Media Centre

Email

info@englishandmedia.co.uk

Web

http://www.englishandmedia.co.uk/ External site opens in new window

Phone

0207 359 8080

Fax

020 7354 0133

Address

18 Compton Terrace
NW1 1RX
N1 2UN

Distributor

Name

National Association for the Teaching of English

Email

info@nate.org.uk

Web

http://www.nate.org.uk/ External site opens in new window

Phone

0114 255 5419

Fax

0114 255 5296

Address

50 Broadfield Road
Sheffield
S8 0XJ