Marketing a Hotel

Synopsis: Studies the refurbishment and marketing of the Crown Hotel, Scarborough, by its new owner. He sets about restoring the building after years of neglect, and installing new features including a café-bar, gym and swimming pool. The hotel gets its own website, giving potential customers a virtual tour of the rooms. A tough approach to cost cutting is introduced. Staff have to become multi-skilled with receptionists acting as marketeers. But not everyone is happy with the results, and despite all the radical changes, problems still remain.
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 25 min.
Year of production: 2001
Availability: Sale; 2001 sale: £120.00 (+VAT +p&p)
Documentation: Support booklet available.
Subjects: Business studies
Keywords: hotel industry; marketing

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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