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Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners,...
This series consists of three sixty minute programmes which examine how the food industry has exploited people’s concerns about health to turn three simple food staples into hugely profitable industries....
This resource consists of a 160 page book and a 90-minute DVD of adverts selected to embrace key media concepts, different forms and functions of campaigns, and current debates and controversies. The purpose...
Professor Leslie Regan is suspicious. There are loads of big products out there with even bigger claims - often backed up by ''science’'. But can they really do what they say? Armed with her supermarket...
Honoured by the Library of Congress as one of the 25 best American films ever made, SALESMAN is a fascinating, non-narrated account of four Boston bible sellers, selling lavish bibles to low income families....
The second series of six programmes in which aspects of life in the twentieth century are depicted on film, much of it shot by amateurs. Disc One contains Selling Cars, Women’s Football and Kearton’s...
Two programmes made in a collaboration between the BBC’s MONEY PROGRAMME and the Open University’s Open Business School. HOW GREEN IS YOUR HIGH STREET - The giants of Britain’s high streets are...
Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...
Video recording of a lecture given by Usama Fayyad, Yahoo!'s executive vice president of Research & Strategic Data Solutions, at the 13th International Conference on Knowledge Discovery and Data Mining in...
The number of businesses utilizing Google’s services is skyrocketing. One of the most important of its services is Search Engine Marketing. More and more companies are heightening the power of their...
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