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This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...
Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...
A four part series presented by technology journalist Aleks Krotoski which examines the way in which the internet is transforming people’s lives. Investigating Google, Amazon, Twitter, Wikipedia and You...
This film features interviews with advertising and media professionals who provide an overview of how to navigate new media marketing techniques in the digital age. The film reviews traditional methods of...
Katharine Viner (editor-in-chief at The Guardian) delivers the second Women of Achievement Lecture. Drawing on recent high profile news stories (including allegations about what David Cameron may or may not...
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