British Universities Film & Video Council

moving image and sound, knowledge and access

Advertising in the Digital Age

Synopsis
This film features interviews with advertising and media professionals who provide an overview of how to navigate new media marketing techniques in the digital age. The film reviews traditional methods of advertising and compares these with new media and new techniques, which are becoming increasing sophisticated and pervasive. It also tells students how to be in control and match their own privacy settings to their personal privacy standards.
Language
English
Country
United States
Subjects
Media studies
Keywords
advertising; digital telecommunications; Internet; marketing; privacy; media literacy; social media

Online availability

URI
http://www.classroomvideo.co.uk/secondary-schools/advertising-in-the-digital-age.html
Price
£115.70
Delivery
Streamed

Distribution Formats

Type
DVD
Format
Region 2 PAL
Price
£49.00 (DVD), £20.00 (1 Year Digital Licence), £49.00 (3 Year Digital Licence)
Availability
Sale
Duration/Size
22 minutes
Year
2012

Production Company

Name

Learning Zone Express

Email
customercare@learningzoneexpress.com

Distributor

Name

Classroom Video

Notes
NB Classroom Video ceased trading in January 2015. Potential customers are directed to DVD sales enquiries are directed to sales@boultonhawker.co.uk and are asked to note that not all third party, or proprietary content which includes videos produced by VEA, Classroom Video, Online Classroom and Training Point will be available from Boulton Hawker. Streaming customers are asked to be aware that: All current licences will remain active for the duration of their license period (including embed links and clips that you have created) No streaming licence can be renewed after the existing license period has lapsed Classroom Video’s parent company VEA will manage existing streaming licences from a technical and administrative perspective. For all enquiries please contact support@vea.com.au

Record Stats

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