Advertising in the Digital Age

Synopsis: This film features interviews with advertising and media professionals who provide an overview of how to navigate new media marketing techniques in the digital age. The film reviews traditional methods of advertising and compares these with new media and new techniques, which are becoming increasing sophisticated and pervasive. It also tells students how to be in control and match their own privacy settings to their personal privacy standards.
Language: English
Country: United States
Subjects: Media studies
Keywords: advertising; digital telecommunications; Internet; marketing; privacy; media literacy; social media

URI: http://www.classroomvideo.co.uk/secondary-schools/advertising-in-the-digital-age.html
Price: £115.70
Delivery: Streamed

Type: DVD
Format: Region 2 PAL
Price: £49.00 (DVD), £20.00 (1 Year Digital Licence), £49.00 (3 Year Digital Licence)
Availability: Sale
Duration/Size: 22 minutes
Year: 2012

Name: Classroom Video
Notes: NB Classroom Video ceased trading in January 2015. Potential customers are directed to DVD sales enquiries are directed to sales@boultonhawker.co.uk and are asked to note that not all third party, or proprietary content which includes videos produced by VEA, Classroom Video, Online Classroom and Training Point will be available from Boulton Hawker. Streaming customers are asked to be aware that: All current licences will remain active for the duration of their license period (including embed links and clips that you have created) No streaming licence can be renewed after the existing license period has lapsed Classroom Video’s parent company VEA will manage existing streaming licences from a technical and administrative perspective. For all enquiries please contact support@vea.com.au

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British Universities Film & Video Council