Learning on ScreenBrand Engagement Study
- Synopsis
- This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini car sector - Renault Clio, Toyota Aygo, Nissan Micra, Ford Fiesta and Mini - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.
The video explains the process of measuring brand engagement. (5.5 minutes) - Language
- English
- Country
- Great Britain
- Subjects
- Business studies
- Keywords
- advertising; Internet; market research; online services; branding
Online availability
- URI
- http://www.iabuk.net/en/1/brandengagementvideos.html
- Price
- free
- Delivery
- Streamed
Distributor
- Name
Internet Advertising Bureau
- info@iabuk.net
- Web
- http://www.iabuk.net/en/1/home.html External site opens in new window
- Phone
- 0207 050 6969
- Fax
- 0207 242 9928
- Address
- 14 Macklin Street
London
WC2B 5NF
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