What is Video Advertising?/What is the Future of Video Advertising

Synopsis

Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4 minutes).
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement.

The research concentrated on five advertising campaigns from the supermini car sector - Renault Clio, Toyota Aygo, Nissan Micra, Ford Fiesta and Mini - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.

Language

English

Country

Great Britain

Subjects

Business studies

Keywords

advertising; Internet; marketing; online video

Online availability

URI

http://www.iabuk.net/en/1/perspectivesonvideoadvertising181207.mxs

Price

free

Delivery

Streamed

Credits

Contributor

David, Pugh Jones; Dean Donaldson; Jezz Jowett; Kieron Matthews

Distributor

Name

Internet Advertising Bureau

Email

info@iabuk.net

Web

http://www.iabuk.net/en/1/home.html External site opens in new window

Phone

0207 050 6969

Fax

0207 242 9928

Address

14 Macklin Street
London
WC2B 5NF