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A 5-minute video in which Ian Clarke, Professor of Strategic Management and Marketing at Lancaster University Management School, describes the findings of research into consumer choice he recently conducted...
It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...
A programme designed for teaching English for business purposes. Looks at market research and the launch of a new product. It begins by looking at how large-scale market research is conducted in the...
A course looking at the changing role of the manager and different management styles. National Opinion Polls (NOP) is one of the UK’s leading market research companies. This programme follows the senior...
Training for interviewers demonstrating how to develop the skills and techniques for successful interviewing. Features four experienced interviewers at work, demonstrating their various strategies on the...
A visual resource and teaching aid for design students, based on a survey of 600 adults with physical impairments, asking them about their lifestyle, aspirations and attitudes towards their disabilities. The...
Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.
Using the example of a wheelchair called SAM, designed for children severely disabled by cerebral palsy, shows how a company takes the critical decision of whether to manufacture a new product, starting with...
Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...
A study of marketing research, asking how marketing research works in practice, what benefits it offers a business, and how market researchers find out what makes people buy. Looks at how companies gather...
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