Research into Groceries Market

Synopsis

A 5-minute video in which Ian Clarke, Professor of Strategic Management and Marketing at Lancaster University Management School, describes the findings of research into consumer choice he recently conducted with Professor Harmen Oppewal (Monash University) and Malcolm Kirkup (Birmingham University). The project was cited as evidence by the Competition Commission in their Final Report on the Grocery Sector investigation, published on 30th April 2008. The study used research to model the assortment of stores necessary to achieve optimal levels of consumer satisfaction. The research concluded that, of all retailers, a Tesco supermarket had the greatest contribution to local satisfaction with store assortment overall, but consumer satisfaction was optimised when a variety of stores were available with different retail ‘brands’ present for people to choose from. Importantly, consumers attached significant value to having a small local store within 5 minutes’ from home, but they were largely indifferent as to who owned this store.

Language

English

Country

Great Britain

Year of release

2008

Year of production

2008

Documentation

Competition Commission final report into Groceries Market (http://www.competition-commission.org.uk/rep_pub/reports/2008/538grocery.htm)
'Shoppers want more choice than just Tesco, finds Lancaster research’ (LUMS news story http://www.lums.lancs.ac.uk/news/research-shopper-satisfaction/ )

Subjects

Business studies; Economics

Keywords

market research; retail businesses; food retailers

Online availability

URI

http://www.lums.lancs.ac.uk/news/video/retail-choice/

Price

free

Delivery

Streamed

Credits

Contributor

Ian Clarke

Distributor

Name

University of Lancaster Management School