Learning on ScreenWhat is Marketing Research?
- Synopsis
- Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 27 min.
- Year of production
- 1996
- Availability
- Sale; 1997 sale: £120.00 (+VAT +p&p)
- Documentation
- Optional support literature.
- Subjects
- Business studies
- Keywords
- market research; marketing; product development
Production Company
- Name
TV Choice Ltd
Distributor
- Name
TV Choice Ltd
- tvchoiceuk@aol.com
- Web
- http://www.tvchoice.uk.com External site opens in new window
- Phone
- 020 8464 7402
- Fax
- 020 8464 7845
- Address
- PO Box 597
Bromley
Kent
BR2 0YB - Notes
- Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.
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