Marketing

Synopsis

It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing Manager of Cadbury Schweppes about the repositioning of the world famous Cadbury Diary Milk brand. In 12 chapters: Prevailing market conditions; Segmenting the market; Targeting strategy; Repositioning the brand; Research for the brand; The physical product; Pricing strategy; Distribution; Promotional message; The launch; Measuring success; The future of Dairy Milk

Language

English

Country

Great Britain

Year of release

2006

Year of production

2006

Subjects

Business studies; Media studies

Keywords

business firms; market research; marketing; product development; branding

Online availability

URI

http://www.businessandlearningconnections.co.uk/learning-object/marketing

Price

free

Delivery

Streamed

Credits

Contributor

John Perks; Peter Creighton

Distributor

Name

University of Aston, Business & Learning Connections

Email

info@businessandlearningconnections.co.uk

Web

http://www.businessandlearningconnections.co.uk/ External site opens in new window

Phone

0121 204 4225

Address

B4 7ET