How to Improve Survey Response Rates: A Guide for Interviewers on the Doorstep

Synopsis

Training for interviewers demonstrating how to develop the skills and techniques for successful interviewing. Features four experienced interviewers at work, demonstrating their various strategies on the doorstep, and showing what they do when people are ‘too busy’ or ‘not interested’. The location filming of doorstep behaviour is linked by an informal studio discussion among the interviewers as they share ideas and experiences, highlighting pitfalls and solutions. Covers issues including body language, entry phones, respondent selection, overcoming obstacles, and approaching older people. An ethical and professional approach is emphasised throughout.

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 30 min.

Year of production

1999

Availability

Sale; 2000 sale: £125.00 (+VAT inc. p&p)

Documentation

Accompanying trainer’s handbook

Subjects

Social sciences

Keywords

interview techniques; market research; surveys

Production Company

Name

APT Film and Television

Sponsor

Name

London

Distributor

Name

Sage Publications

Email

info@sagepub.co.uk

Web

http://www.sagepub.co.uk External site opens in new window

Phone

020 7374 0645

Fax

020 7374 8741

Address

6 Bonhill Street
London
EC2A 4PU