Managing Operations

Synopsis: Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its confectionery product Walnut Whip; 2) Data and Decisions: looks at the value and use of different kinds of marketing research with the UK Royal Mail, which commissioned an agency to analyse the needs of its users and mailroom staff in relation to its future plans.
Series: Capable Manager, The: Course B600
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. ? min.
Year of production: 1994
Availability: out of distribution; 2001 sale: £120.00 (+VAT +p&p)
Subjects: Business studies
Keywords: advertising; management skills; market research; packaging design

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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