English for Business: Auto Focus

Alternative title: English for Business: Auto Focus
Synopsis: A programme designed for teaching English for business purposes. Looks at market research and the launch of a new product. It begins by looking at how large-scale market research is conducted in the automobile industry by J.D Power and the television programme TOP GEAR. It then goes on to examine some of the procedures involved in the UK launch of a new car by the international company Peugeot. It covers planning meetings, production processes, staff training and presentation to the customer.
Series: World Class: English for Business (L550)
Language: English
Country: Great Britain
Year of release: 2002
Year of production: 2001
Notes: Part of a course consisting of coursebooks, audio cassettes, videos and transcripts.
Subjects: Business studies; English language and literature
Keywords: automobiles; business communication; English language teaching; market research

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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