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Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often...
In this series, Peter Jones, one of Britain’s most prominent entrepreneurs, questions the tycoons behind some of the UK’s biggest brands. They include a former market trader who grew his business from...
Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...
Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...
A complete product design course in a single resource. Designers provide a detailed guide through the complete development of a new product. From client brief to finished product this resource gives a clear...
It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...
A course looking at the changing role of the manager and different management styles. The four star Saint James’ Court Hotel in London has a new name, new management team and a new company culture. The...
In October 2000, Daimler-Chrysler introduced the Smart car to the UK market. This two-seater urban economy car had already been successfully marketed in Europe, and was the result of an innovative...
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...
Radio documentary. Graphic designer Teresa Monachino looks at who owns Shakespeare in terms of branding and how the name and image have been commercialised. Contributors include: Professor Michael Dobson...
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