British Universities Film & Video Council

moving image and sound, knowledge and access

Smart Car

Synopsis
In October 2000, Daimler-Chrysler introduced the Smart car to the UK market. This two-seater urban economy car had already been successfully marketed in Europe, and was the result of an innovative collaboration between Mercedes Benz and Swatch, the Swiss watch manufacturer. This programme examines the branding of the Smart car and its assembly in Hambach, France. In assembly, the process is equally innovative: twelve of the Tier One suppliers to Smart have co-located on the same site.
Series
Supply Chain Innovation, Strategy and Management, Course T882
Language
English
Country
Great Britain
Year of production
2001
Availability
Out of distribution
Subjects
Business studies
Keywords
manufacturing industries; motor vehicle manufacturing industries; technological innovation; branding; Smart car

Distribution Formats

Type
DVD
Format
DVD-R
Price
£34.99 (CM)
Availability
Sale
Duration/Size
30 minutes
Year
2011

Type
VHS
Format
PAL
Price
£34.99 (OU)
Duration/Size
30 minutes
Year
2011

Production Company

Name

Open University

Distributor

Name

Canny Store

Web
https://cannystore.com/ External site opens in new window
Phone
01789 207440
Address
The Mansley Centre
Timothy’s Bridge Road
Stratford upon Avon
CV37 9NQ
Name

Open University Worldwide

Web
http://www.ouw.co.uk External site opens in new window
Phone
+44 (0) 1908 274066
Address
Walton Hall
Milton Keynes
MK7 6AA
Notes
NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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