Branding Genius

Synopsis

Radio documentary. Graphic designer Teresa Monachino looks at who owns Shakespeare in terms of branding and how the name and image have been commercialised. Contributors include: Professor Michael Dobson (The Shakespeare Institute), Gregory Doran (Royal Shakespeare Company), Nick Eagleton and Katherina Tudball (SuperUnion), Rev Dr Paul Edmondson (Shakespeare Birthplace Trust), Vikki Heywood (Royal Society of the Arts), Duncan Lees (Warwick University), the writer Chino Odimba, Michael Pennington (Actor, founder of the English Shakespeare Company), filmmaker Alicia Maksimova.

Language

English

Country

Great Britain

Medium

Radio

Subjects

Design; Shakespeare

Keywords

branding

Credits

Producer

Ellie Richold

Contributor

Teresa Monachino

Production Company

Name

BBC Radio