Fads, Fashion and Effectiveness: How Brands Really Grow

Synopsis: Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to innovate without becoming a marketing fashion victim. The line-up included a keynote from Professor Byron Sharp with contributions from Martin Weigel, Head of Planning at W+K Amsterdam, Richard Huntington, Director of Strategy at Saatchi & Saatchi London, Sue Unerman, Chief Strategy officer at MediaCom UK, Jon Goldstone, formerly Group Marketing Director of Premier Foods, Stuart Sullivan-Smith, Chief Strategy Officer of MEC Global, Jo Blundell, Chief Marketing Officer at Burger King, and Dominic Grounsell, Personal Marketing Director at RSA Group. (147 minutes)
Language: English
Country: Great Britain
Year of release: 2012
Year of production: 2012
Notes: Timings of individual contributions are given on the webpage
Subjects: Business studies
Keywords: advertising; marketing; branding

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British Universities Film & Video Council