Living the Brand: The Patagonia Story

Synopsis: Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with customers and develop new ways of working. Learners will explore how the company has achieved this and how it uses its mission and values (and storytelling) to create involvement throughout the organisation, to break down organisational silos and to achieve focus.

Using the inspiration of Patagonia, learners will see how they can work with their organisation’s brand vision and values to help them make more focused decisions and how they can incorporate environmentally responsible behaviour into their work. This can be achieved by following the four key messages laid out in the programme: inspire belief; involve people; live the values; culture is everything.

Package consists of DVD (18 mins), support material on disc, the ‘Living Brand’ book.
Language: English
Country: Great Britain
Year of release: 2009
Year of production: 2008
Subjects: Business studies
Keywords: environmental issues; human resource management; motivation; product development; corporate identity; branding

Name: Video Arts Ltd.
Email: info@videoarts.co.uk
Web: http://www.videoarts.com/ External site opens in new window
Phone: 020 7400 4800
Fax: 020 7400 4900
Address: Elsinore House
77 Fulham Palace Road
Hammersmith
London
W6 8JA
Notes: Maker of highly regarded films for business training and management education, well known for featuring such celebrities as John Cleese, who co-founded the company in 1972. Now owned by Tinopolis. Over 300 titles, including some made by third parties, are available for online viewing or download. Short clips from the films illustrating key learning points are also available individually for embedding in presentations.

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British Universities Film & Video Council