British Universities Film & Video Council

moving image and sound, knowledge and access

Secrets of Branding, The

Synopsis
Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the dos and don’ts of brand development.
Language
English
Country
Great Britain
Year of release
2014
Notes
Each part is also available to buy separately [£195.00 + VAT, + P&P].
Subjects
Business studies
Keywords
advertising; marketing; branding; social media

Distribution Formats

Type
DVD
Format
Region 2 PAL
Price
£1,560.00
Availability
Sale
Duration/Size
400 minutes
Year
2014

Sections

Title
Power of Brands

Title
Persistence

Title
Innovation

Title
Marketing

Title
Going Global

Title
Expansion

Title
Crisis

Title
Fostering Brands

Distributor

Name

BBC Active Video for Learning - now BBC Learning

Contact
Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email
BBCStudiosLearning@bbc.com
Web
https://www.bbcstudioslearning.com/ External site opens in new window
Phone
+44 (0) 20 8433 1009
Address
BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes
The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

Record Stats

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