Secrets of Branding, The

Synopsis: Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the dos and don’ts of brand development.
Language: English
Country: Great Britain
Year of release: 2014
Notes: Each part is also available to buy separately [£195.00 + VAT, + P&P].
Subjects: Business studies
Keywords: advertising; marketing; branding; social media

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

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