Secrets of Branding, The
- Synopsis
- Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the dos and don’ts of brand development.
- Language
- English
- Country
- Great Britain
- Year of release
- 2014
- Notes
- Each part is also available to buy separately [£195.00 + VAT, + P&P].
- Subjects
- Business studies
- Keywords
- advertising; marketing; branding; social media
Distribution Formats
- Type
- DVD
- Format
- Region 2 PAL
- Price
- £1,560.00
- Availability
- Sale
- Duration/Size
- 400 minutes
- Year
- 2014
Sections
- Title
- Power of Brands
- Title
- Persistence
- Title
- Innovation
- Title
- Marketing
- Title
- Going Global
- Title
- Expansion
- Title
- Crisis
- Title
- Fostering Brands
Distributor
- Name
BBC Active Video for Learning - now BBC Learning
- Contact
- Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
- BBCStudiosLearning@bbc.com
- Web
- https://www.bbcstudioslearning.com/ External site opens in new window
- Phone
- +44 (0) 20 8433 1009
- Address
- BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK - Notes
- The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’
Record Stats
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