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After mercury was found in oranges in Holland, Fred Pretty of the Citrus Marketing Board discusses the security precautions in place to make sure no contaminated fruit is brought into Britain. A terrorist...
With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...
Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...
Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often...
Jeff Collins reports on an eight million pound marketing drive launched to promote London as a world tourist centre. It follows consultation with big business to design a new logo that companies can use in...
MOVIETONE CARD TITLE: Cycling Tour of Great Britain. DESCRIPTION: The start of the Tour of Britain Cycle Race from Blackpool (sponsored by the Milk Marketing Board). There are close on 100 riders competing,...
Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...
George Gerbner criticises the way the information superhighway is being constructed and being increasingly used for global marketing that will affect the national culture of all countries, using children’s...
Looks at how holiday companies market their products and the impact on the holiday-maker and the countries where holiday-makers go? This film compares and contrasts the marketing approaches of two very...
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Related searches have been automatically generated using the OpenCalais semantic analysis service.
Related searches have been automatically generated using the OpenCalais semantic analysis service.