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Advises on presentation and marketing of commercial web sites. Looks at content and presentation; how to improve a site’s ranking; how to find out who has visited one’s web site, how they arrived there...
An introductory course in marketing, teaching concepts, principles, technidques and skills. Each title contains 12 short tutorials and 120 self-check questions and answers. A ‘Hall of Fame’ section...
Looks at practical marketing techniques, oulining those created by Alfred J Sloan, President of General Motors in the 1920s, and shows how they are still used by successful companies which constantly update...
Video-based resource pack on aspects of the advertising, promotion and marketing of petrol. Uses archive and recent BP footage.
Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...
COI synopsis: Brixham fishermen who have formed their own co-operative to lessen the usual marketing risks.
Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.
Studies the refurbishment and marketing of the Crown Hotel, Scarborough, by its new owner. He sets about restoring the building after years of neglect, and installing new features including a café-bar, gym...
Intended to give students a basic knowledge of marketing with an emphasis on the steps involved in the new product innovation process. Explores the theoretical approach and at each stage compares it with a...
Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.
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Learning on Screen
Related searches have been automatically generated using the OpenCalais semantic analysis service.Related searches have been automatically generated using the OpenCalais semantic analysis service.