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  1. Marketing a Service (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 30 min., 1999 sale: £120.00 (+VAT +p&p)

    Looks at the differences between marketing a service and marketing a product and examines various factors in service marketing including the impact of information technology. Shows the experience of...

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  2. Film marketing and An Officer ad a Gentleman (1983)

    Genre
    Interview

    Interview with a spokesman for the UIP film distribution company on the marketing in Britain of Paramount Pictures’ An Officer and a Gentleman with pre-advertisement talker screenings. Also on the...

    LBC IRN LBC IRN Radio Radio Online Online Audio Audio

  3. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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  4. Marketing Leisure 1 (1993)

    Subject
    Business studies; FE
    Distribution
    Sale, DVD (Region 2 PAL, 25 minutes), £125.00

    Guilford Spectrum Leisure Centre claimed in 1993 to be Britain’s biggest one-stop leisure complex, with an ice rink, bowling alley, leisure pool and fitness gym. This video takes a critical look at the...

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  5. Milk Board to Stay

    Date released
    22 Aug 1935
    Series name
    British Paramount News
    Issue no
    468
    NoS ID
    034055
    Story no
    3 / 6

    Dairy farmers’ big majority for present system. 81% vote for marketing scheme in national ballot.

    News on Screen News on Screen Cinema news Cinema news To order To order Moving image Moving image

  6. Marketing Research in Action (1994 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 25 min., 1997 sale: £120.00 (+VAT +p&p)

    A study of marketing research, asking how marketing research works in practice, what benefits it offers a business, and how market researchers find out what makes people buy. Looks at how companies gather...

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  7. Marketing for Chartered Quantity Surveyors (1987 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. 20 min., 1999 sale: £35.00 (+VAT +p&p)

    Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.

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  8. Marketing Leisure 2 (2004)

    Subject
    Business studies; FE
    Distribution
    Sale, DVD (Region 2 PAL, 25 minutes), £125.00

    The video MARKETING LEISURE 1, made in 1993, studied the marketing mx at Guildford Spectrum which, at the time claimed to be Britain’s biggest leisure centre. Over a decade later an ice rink, bowling...

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  9. Food from Britain launch (1983)

    Genre
    Interview

    Interview with Agricultural Minister Peter Walker at the launch of the Food from Britain organisation, which aims to improve the export-import ratio by marketing Brtitish foods at home and abroad. Female...

    LBC IRN LBC IRN Radio Radio Online Online Audio Audio

  10. Marketing Mix Explained (2002)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 25 min), £120.00 +VAT +p&p

    Explains the ‘4 Ps’ of the marketing mix - people, price, place, promotion. Also looks at another three Ps - people, process and physical evidence - issues which have become increasingly important...

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