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NCB synopsis: About the work of Thomas Ness Ltd. a subsidiary of the National Coal Board, and now 100 years old, in researching, producing and marketing coal-based chemicals.
Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.
Retelling of Othello for a contemporary audience, with a teenage cast and set in a high school. A young man becomes blinded with jealousy and rage when his friend captains the basketball team instead of him....
We are seeking a highly motivated Marketing and Events Manager to join us for an interim period to identify marketing opportunities for the BUFVC and to help us to maximise our organisations' visibility,...
Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.
Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...
Video-based resource pack on aspects of the advertising, promotion and marketing of petrol. Uses archive and recent BP footage.
Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...
Nike’c combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don’t actually manufacture a single shoe. Through a journey to Nike’s headquarters in...
Discusses the process of translating ideas into market products. The theory gives two generalised processes: ‘technology push’ and ‘market pull’. Two case studies demonstrate the theory: Atari...
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Learning on Screen
Related searches have been automatically generated using the OpenCalais semantic analysis service.Related searches have been automatically generated using the OpenCalais semantic analysis service.