Learning on ScreenRelationship Marketing
- Synopsis
- Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social networking. In 9 chapters: Withdrawing the Wispa brand; Bringing it back; Market research - e-groups and social networks; Brand positioning; Customer reactions to the launch; Supporting the product relaunch; Financial and operational implications; Expectations on the consumer; Summary
- Language
- English
- Country
- Great Britain
- Year of release
- 2007
- Year of production
- 2007
- Subjects
- Business studies; Media studies
- Keywords
- advertising; business firms; marketing; product development; social networking
Online availability
- URI
- http://www.businessandlearningconnections.co.uk/learning-object/relationship-marketing
- Price
- free
- Delivery
- Streamed
Distributor
- Name
University of Aston, Business & Learning Connections
- info@businessandlearningconnections.co.uk
- Web
- http://www.businessandlearningconnections.co.uk/ External site opens in new window
- Phone
- 0121 204 4225
- Address
- B4 7ET
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