BUFVC Search
Current Search
Previous Searches
Two programmes on business diversification and marketing, made in a collaboration between the BBC’s MONEY PROGRAMME and the Open University’s Open Business School.
A course looking at the changing role of the manager and different management styles. For Andy Petherick and Simon Smidmore, like many people, the ultimate aim of establishing their own business is to do...
A course looking at the changing role of the manager and different management styles. The four star Saint James’ Court Hotel in London has a new name, new management team and a new company culture. The...
Nike’c combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don’t actually manufacture a single shoe. Through a journey to Nike’s headquarters in...
CD-ROM-based training packages using dramatised and actual case studies from small and large businesses combined with interactive exercises to help executives and managers to develop skills in...
Discusses the use of the Internet for retailing, financial services, business services and advertising, with examples from CDnow, Security First National Bank, Federal Express Europe and others.
Video-based resource pack on aspects of the advertising, promotion and marketing of petrol. Uses archive and recent BP footage.
Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...
An introduction to marketing as it relates to contemporary living and society’s changing needs. Each case study introduces a basic principle or central aspect of marketing, using marketing professionals...
The growing pile of junk mail on the doormat reflects a revolution in the world of advertising. American writer Eric Larson followed his junk mail back to its source and uncovered a vast private intelligence...
You are currently searching in Find DVD. Search all the BUFVC's collections for '"marketing"' in All fields.