Running the Planet

Synopsis: Nike’c combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don’t actually manufacture a single shoe. Through a journey to Nike’s headquarters in the USA and its UK base in London, plus a variety of interviews, Nike’s business skills are revealed - showing not only how it has succeeded but also how it approached problems in manufacturing.
Series: Understanding Business Behaviour, Course
Language: English
Country: Great Britain
Year of production: 2000
Availability: Out of distribution
Subjects: Business studies
Keywords: manufacturing industries; marketing

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Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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