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Cornflakes were a new foodstuff created by industrialisation. The programmes traces how the food, first developed as part of a religious health regime, had become ‘the nation’s breakfast’ in America....
Shows how modern corporate innovators apply key creative concepts to show a range of UK products as diverse as eye baths, jet engines and chocolate eggs. Touches on aspects of leadership, corporate culture...
Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.
Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...
Discusses the process of translating ideas into market products. The theory gives two generalised processes: ‘technology push’ and ‘market pull’. Two case studies demonstrate the theory: Atari...
1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...
Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.
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