Results

What is Marketing Research? (1996 Video)

Subject

Business studies

Distribution

Sale, Videocassette. Standard formats. col. 27 min., 1997 sale: £120.00 (+VAT +p&p)

Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.

DVD Find Other To order

Television News Agencies - An Introduction

Date

4 Jul 2013, 17:56

Author

Gabriel Hernandez

Post Type

Page

It is generally the case that television broadcasters do not have the means to station their own reporters and camera crews in all corners of the world. They have come to rely on television news agencies to...

Other Record only

How to Market a Product (1992 Video)

Subject

Business studies

Distribution

Sale, Videocassette. VHS. col. 30 min., 2000 sale: £30.00 (+VAT +p&p)

After a historical perspective, shows the elements of successful marketing in two toiletries and cosmetic companies, including market research, product planning, design and testing. Outlines the role of...

DVD Find Other To order

Costing the Options (1990 Video)

Producer

Hugh Phillips

Distribution

Sale, Videocassette. VHS. col. 50 min.

Second half of a two-part distance learning, self-help programme. Provides a guide to developing and using market research and financial forecasts to produce a business plan for Europe.

DVD Find Other To order

Opening the Single Market (1990 Video)

Producer

Hugh Phillips

Subject

Business studies

Distribution

Sale, Videocassette. VHS. col. 25, 50 min.

A video-based distance learning, self-help pack. Part 1 introduces the issues facing smaller firms in the Single European Market and shows how to identify strengths and weaknesses and plan a response. Part 2...

DVD Find Other To order

Marketing Research in Action (1994 Video)

Subject

Business studies

Distribution

Sale, Videocassette. Standard formats. col. 25 min., 1997 sale: £120.00 (+VAT +p&p)

A study of marketing research, asking how marketing research works in practice, what benefits it offers a business, and how market researchers find out what makes people buy. Looks at how companies gather...

DVD Find Other To order

Marketing (2006)

Subject

Business studies; Media studies

It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...

DVD Find Other Online

Suggers, Fruggers and Data-Muggers (1993 Video)

Producer

Mike Tomlinson

Subject

Sociology

Distribution

Sale, Videocassette. VHS. col. 50 min., 2000 sale: £99.00 (+VAT +p&p)

Examines the value of information obtained by market research, opinion polls, television ratings and consumer surveys. on which commercial decisions increasingly depend. Survey research applies the rigors of...

DVD Find Other To order

English for Business: Auto Focus (2002)

aka: English for Business: Auto Focus

Subject

Business studies; English language and literature

Distribution

Sale, VHS (PAL, 30 minutes), £55.00

A programme designed for teaching English for business purposes. Looks at market research and the launch of a new product. It begins by looking at how large-scale market research is conducted in the...

DVD Find Other To order

Going to Market (1973 Film, Video)

Director

Peter Coltman

Distribution

Film (16mm)

Examines marketing through the eyes of a marketing team in the floorcovering firm Nairn Floors, in East Scotland. It shows ‘best’ practice and describes the various processes involved in the launch of a...

DVD Find Other To order