Opening the Single Market

Synopsis

A video-based distance learning, self-help pack. Part 1 introduces the issues facing smaller firms in the Single European Market and shows how to identify strengths and weaknesses and plan a response. Part 2 provides a guide to developing and using market research and financial forecasts to produce a business plan for Europe.

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 25, 50 min.

Year of production

1990

Availability

Sale

Documentation

Accompanying workbook and audiocassette.

Uses

Managers in small and medium-sized enterprises.

Subjects

Business studies

Keywords

European Community; market research; Single European Market; small business firms

Credits

Producer

Hugh Phillips

Contributor

Peter Hobday

Sections

Title

Bigger Europe for the smaller business, A

Title

Costing the options

Production Company

Name

BBC Open University Productions

Sponsor

Name

Commission of the European Communities

Name

Department of Employment

Name

National Westminster Bank

Distributor

Name

Walton Hall

Phone

01908 655182

Address

MILTON KEYNES
MK7 6AA