Learning on ScreenSuggers, Fruggers and Data-Muggers
- Synopsis
- Examines the value of information obtained by market research, opinion polls, television ratings and consumer surveys. on which commercial decisions increasingly depend. Survey research applies the rigors of mathematics to human behaviour, but there remains a margin for serious error.
- Series
- Horizon, Series
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. VHS. col. 50 min.
- Year of production
- 1993
- Availability
- Sale; 2000 sale: £99.00 (+VAT +p&p)
- Notes
- Broadcast on BBC2 on 15 Feb 1993.
- Subjects
- Sociology
- Keywords
- market research; opinion polls; statistical analysis; surveys
Credits
- Producer
- Mike Tomlinson
Production Company
Sponsor
- Name
BBC Television
Distributor
- Name
BBC Active Video for Learning - now BBC Learning
- Contact
- Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
- BBCStudiosLearning@bbc.com
- Web
- https://www.bbcstudioslearning.com/ External site opens in new window
- Phone
- +44 (0) 20 8433 1009
- Address
- BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK - Notes
- The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’
Record Stats
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