Suggers, Fruggers and Data-Muggers

Synopsis

Examines the value of information obtained by market research, opinion polls, television ratings and consumer surveys. on which commercial decisions increasingly depend. Survey research applies the rigors of mathematics to human behaviour, but there remains a margin for serious error.

Series

Horizon, Series

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 50 min.

Year of production

1993

Availability

Sale; 2000 sale: £99.00 (+VAT +p&p)

Notes

Broadcast on BBC2 on 15 Feb 1993.

Subjects

Sociology

Keywords

market research; opinion polls; statistical analysis; surveys

Credits

Producer

Mike Tomlinson

Production Company

Name

Orlando Television Productions Ltd

Sponsor

Name

BBC Television

Distributor

Name

BBC Active Video for Learning - now BBC Learning

Contact

Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)

Email

BBCStudiosLearning@bbc.com

Web

https://www.bbcstudioslearning.com/ External site opens in new window

Phone

+44 (0) 20 8433 1009

Address

BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK

Notes

The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’