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  1. Marketing: The Key to Prosperity (1982 Multimedia, Video)

    Distribution
    OUT OF DISTRIBUTION, Videocassette. Standard formats. col. 22 min. Audiocassette.; Slides.

    Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.

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  2. Fads, Fashion and Effectiveness: How Brands Really Grow (2012)

    Subject
    Business studies

    Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...

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  3. Marketing a Theme Park: The Alton Towers Story (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers,...

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  4. Marketing the Arts: Foundation for Success (1989 Video)

    Distribution
    Sale, Videocassette. Standard formats. col. 95 min.

    A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players,...

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  5. Marketing (1993 Television, Video)

    Producer
    David Libbert; Roger Penfound
    Distribution
    Off-air recording licence Sale, Television broadcast. col. 24 min.

    Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...

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  6. Marketing (2006)

    Subject
    Business studies; Media studies

    It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...

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  7. Magazine, The (1995 Video)

    Subject
    Business studies; Media studies
    Distribution
    Sale, Videocassette. Standard formats. col. 34 min., 1997 sale: £120.00 (+VAT +p&p)

    Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.

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  8. Marketing Mix, The (10 Parts) (1986 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 10 x 26 min., 1997 sale: £19.95 (+VAT +p&p) each 1997 sale: £59.95 (+VAT +p&p) set

    Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...

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  9. Research and Development for Business Success (1992 Video)

    Subject
    Business studies; Engineering
    Distribution
    Sale, Videocassette. VHS. col. 40 min., 2000 sale: £250.00 (+VAT +p&p)

    Video-based distance learning course exploring issues facing senior managers responsible for integrating research and development (R&D) into the overall business strategy. Using interviews with senior...

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  10. Green Product Development: The Hoover ‘New Wave’ (1997 Video)

    Subject
    Design
    Distribution
    Sale, Videocassette. Standard formats. col. 31 min., 1999 sale: £55.00 (+VAT +p&p)

    A case study of the development, manufacture and marketing of the Hoover ‘New Wave’ range of energy-, water- and detergent-saving washing machines. It shows the role of commercial, technical and...

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